Top Producer® Websites 101: Working with Websites Week 3 – Strategic Planning

Welcome to Week Three of the Website 101: Working with Websites Self Learning Tutorial.

A successful real estate Web site isn’t something that you slap together in a matter of minutes; It requires strategic planning. Join us this week as we learn how to effectively plan your site.

Planning Your Website

With your target market in mind, you need to plan your Website by identifying what pages to have on your website. Consumers are looking for listings so you need to make sure your listing pages are displayed prominently. They are also interested in relocation tools.

When designing the structure of your site, remember that Main Pages are displayed in the Main Menu bar, and Subpages are as part of the Subpage Menu. Since each Subpage belongs to a Main Page, clicking a Main Page in the main menu will automatically display the appropriate Subpage menu items.

To bring attention to specific features of your Website, you can use web boxes which breaks up the page into distinct sections, allowing you to highlight areas that your target market finds compelling.

While you are working on your Website, you may want the site to remain online while you are changing your content in the back. You can use hidden pages to achieve this. Hidden pages can also be used as a visual tool where they don’t show up on a menu or sub-menu, but can be linked to. To hide a page, toggle the Hide from Menu? option when editing the page.

Customizing Your Site

Top Producer Websites and® Featured Websites provide the flexibility to customize default website themes if you don’t find one that perfectly suits your needs. For more information, see Customizing A Website Theme.

3rd Party Integration and External Resources

An important part of your site planning involves collecting a list of all of the 3rd party and external resources you would like to include on your website. This includes integrating your Top Producer products, providing access to other online tools and resources, and even compiling a list of other websites that you’d like to provide links to. Once you have a list of resources you’d like to include, you will be better prepared to plan your overall site structure.

If you subscribe to one of the below products, click the link to find out how to integrate it with your website.

Other resources you will want to consider making available on your site include:

  • Social Media: Include links and images inviting people to view/join your Social Media Website (Facebook, Twitter, etc).
  • Calculators: While your website includes a Mortgage Calculator, you may have access to other preferred calculators provided by external sites. If so, these could be included as an External Content Page, or simply a link to the other site.
  • MLS Search: If you subscribe to an IDX provider such as IDX Broker or iHomefinder, you can add an MLS search to your website by following the steps at Adding IDX Pages to Your Top Producer Website.
  • Government Resources and Regulations: Providing links to official government websites and their information about taxes, tax exemptions, zoning bylaws, investment and rental income regulations, etc, can be useful to both buyers and sellers. These can be included in a Links List Web Box.
  • Community Websites: If you know of some good websites that highlight your local area and events, providing links may encourage visitors to purchase in your area, and increase the value of your website as a one-stop-resource.
  • External News Feeds: If another site provides daily news about the real estate market (targeting consumers, not industry professionals), and provides an RSS feed, their headlines can be included on your site automatically as part of an RSS Feed Web Box.

Log in to Top Producer Websites.

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