Area Management

Use this feature to organize your overall area of responsibility into multiple marketing areas that you can target individually with relevant information.

Using the Area Management page, you can enter the zip/postal to divide your whole area of responsibility into geographical areas to achieve these goals:

• Create up to 35 areas containing one or more zip/postal codes. The number of codes in one area is also limited to 35.

Note: Top Marketer does not check that the zip codes or FSAs are in your MLS area.

• Collect Market Data for a selected area to be used for Market Snapshots, Newsletters and other outputs.

• Occasionally, Top Producer receives consumer inquiries from either the Top Producer site or affiliated sites. When you enter the zip/postal codes of interest, you can sign up to receive complimentary inquiries from these areas.

• If you belong to more than one MLS, you can specify the MLS from which you want to obtain data. For example, when a customer requests a Market Snapshot for a specific zip code, Top Marketer searches the list of zip codes to ascertain which MLS to use. If this zip code is not found, the default MLS that you entered in your Agent Profile will be used.

To create a new Area:

1.  Open the Area Management page. How?From the Top Marketer Control Panel > Setup select Area Management.

2. At the bottom left of the page, click Add Area.

3. Create a meaningful name for your new area.

   Examples:

   • Seattle, Capitol Hill
   • Seattle, Green Lake
   • Seattle 980*
   • Vancouver, West Side
   • Vancouver V5T*

4. In Zip/Postal, enter a code that is in the area, and from the drop-down list beside it, select the MLS from which to obtain data.

5. Repeat for each zip/postal code or wildcard you want to include in the area.

Tip - Using Wild cards: To expand your area, enter a wild card of three characters or more (nnn*). For example, if you enter 9800*, you include all the zips from 98000 - 98009.
In Canada: You can type the first 3 characters of the postal code, for example V5. This is called the FSA (Forward Sortation Area). Each FSA comprises all postal codes that start with the same digits, and are always adjacent to each other. Also acceptable is V5*, which would cover all FSAs from V5A to V5Z.

If you do not define any areas, the zip code you entered in the Agent Profile, and the default MLS will be used.

6. For this area, select the MLS from which to obtain data for your Market Snapshots and Market Data.

7. Click Add Area. The code is added to the list.

8. Click Update.

To delete an Area

• On the Area Management page, click beside the area name you want to delete. A confirmation prompt opens.

To edit an existing Area:

1. On the Area Management page, click the area name, or click to open Edit Area.

2. Make your updates and click Save & Close.