Tracking the Effectiveness of a Referring Party

The Referral feature enables you to track how effective referring parties have been at turning the referrals you send them into sales, and also the quality of the referrals that they have sent your way. The Referring Party tab of every referral record contains the overall statistics for referrals sent and received from the referring party, in addition to displaying every contact sent to or received from the referring party.

To view a referring party's statistics:

1. Open the Referrals Summary screen. How?

   • From the Main Menu bar, go to Referrals > Referrals Summary.

2. Click the Referring Party header to sort the table according to the referral source. You can also use the Show drop-down list.

3. Locate the referring party you want to view and click their row. If the referring party has more than one entry in the table, clicking any row will work.

4. From the Referral Record, click the Referring Party tab.

   The Statistics sub-tab of the Referring Party tab displays statistics based on every contact sent to or received from that referring party.

To view the list of contacts sent to or received from a referring party:

1. Open the Referrals Summary screen. How?

   • From the Main Menu bar, go to Referrals > Referrals Summary.

2. Click the Referring Party header to sort table according to the referral source. You can also use the Show drop-down list.

3. Locate the referring party you want to view and click their row. If the referring party has more than one entry in the table, clicking any row will work.

4. From the Referral Record, click the Referring Party tab.

5. From the Referring Party tab, click the History of Referred Contacts subtab.

   Every contact sent to or received from the referring party is displayed in the History of Referred Contacts table. You can click on the Referred Contacts to open their contact record.